Cash App; Cash In
Cash App isn't just for splitting the brunch bill. It's how you invest in yourself when traditional financial institutions won't give you the time of day. Our campaign is a love letter to every self-starter out there making money on their own terms. Reminding them that there's a whole mountain of opportunity waiting for you on Cash App. You just gotta Cash In.
Agency: Anomaly
Sr. Copywriter: Me, Lauren Torres
Sr. Art Director: Chelsea Ceasor
ACD Art Director: Rachel Ngun
Creative Directors: Turan Tully, Mindy Brenner
ECD: Jeremy Wirth
Producers: Olivia Edgren
Director: Ramy Youssef