Autodesk; Margins of Success

What do elite athletes and Autodesk makers have in common? A relentless obsession with detail. Because the greatest achievements live in the smallest margins.

In this campaign, we see the hero’s journey of three athletes — speed skater Erin Jackson, free skier Colby Stevenson, and adaptive motocross pioneer Mike Schultz — from the perspective of Autodesk. Using real performance data, we reveal the invisible calculations behind every push, every edge, every hundredth of a second. Because at the highest level, winning isn't just a physical endeavor. It’s designed and made.